an overwhelming market
Circulation continues to drop, or, in the best case, is stabilized by high acquisition costs. Ad revenue is thinning out and finding its way to other markets. Digital Markets are growing exponentially and you find yourself only able to leverage into these markets by tacking in digital ads. The revenue is not enough to make up for the print decline. You are operating tactically and not strategically. This quarter profits are the only goal.
That’s where we step in.
newZmobile - the black and white (and orange) solution
With deep insight into the newspaper industry, we are able to analyze your current circulation trends, identify your market's optimum pricing point, and lead you into the digital future. The strategy sounds simple on the service: offer a free mobile device with a new subscription. Sounds easy, right? There are others out there who will sell you devices in bulk for cheaper than retail. There are others out there who will even brand and customize mobile devices to your taste. Unfortunately, none of them has the insight into the industry that we have. We can show you how to grow print subscriptions (AAM units), increase circulation revenue, reduce churn and support costs, increase digital subscriptions, and position you for the future. Your future. Your money.
Simply & Easy
There are thousands of devices out there. You could shop them yourself, but that takes time. Could you get a cheaper cost than us on a known tablet that would be paid off over the course of two years?
The right device is no mean feat. At 1000, the supply chain is not an issue, but it quickly becomes one. And then there's the positioning. Does your team know how to set up your tablets for leveraging the future? We take a holistic view with an eye towards not just economies of scale, but preparation for a thriving new line of business.
Embracing Your new Brand
Take the Money and concentrate on content
Most newspapers have Billing subscribers as one of their core competencies. Many are using older systems, although some have moved into newer technology. At newZmobile, we can fulfil your mobile device strategy billing needs. By billing in bulk to pre-approved Bank or Credit accounts and then remitting payments to your paper, newZmobile, and third party upsells, newZmobile can position your business to embrace various scenarios as they become available to newZmobile.
Let's say that we were able to come to lease terms through a vendor using your company as the creditor of record and suppress the initial outlay somewhat, we could position your cash flow to not take the immediate full hit for devices, but to pay for them as payments come in from subscribers. In order to accommodate this as well as other scenarios (think cell data plans), both the papers and the various vendors would need billing fulfilment. Enter newZmobile.
Don't Hate the Haters
It is possible that someone will default on their payments. That is why we offer a collections solution. Our collection solution does a few things
- Make credit decisions based on what YOU decide.
- Keep the newspaper at arms-length for non-payment scenarios. newZmobile takes the heat off of you.
- Secure your AAM units up front.
White Label Help
You probably want your own team fielding lower order questions about technical support. How do I access your website? I didn't get the email I signed up for.
But you have and will deal with subscribers who need technical support of a different nature. Those people might need to know how to access 'The Facebook', or even how to create an email account. They might have unforeseen troubles with the applications they have put on the devices. That's where we come in. We can offer technical support, screen sharing access, and answers to both technical questions and even ones that just make your subscribers more engaged with your paper.
Setting the Stage for Your Team
You have the biggest megaphone in your market. You can set the stage for us to come and kick off your new Mobile Device Strategy. We prep you with suggested advertising and targeted markets. We select a weekend or targeted time period. Then, we show up and push your devices. Your team learns our sales strategy and expertise, or you continue to engage us in pushing your devices into the hands of eager subscribers.
Ring. Its newZmobile!
With deep insight into how circulation works, and the challenges of the newspaper industry, we can help we targeted telemarketing campaigns. We can analyze and target the highest revenue targets. Churn subscriptions and subsidized routes top the list for many papers. We can make certain each touch has not only the revenue-goals in mind, but also the forward facing vision of the future.
TIM, GET THE ANALYTICS!
"You guys wanna know how I know how to spell analytics?"
Deep dive into the demographics and habits of your subscribers. Cement the relationship between the advertiser and the subscriber by relevant, helpful targeting based on big data.
I just had an idea
Your team has ideas every day, and every day they get pushed in front of real people. Creatives in print, digital campaigns. But what if you could have a fully branded, fully thought out idea that you could immediately push straight to your clients. No wait. No downtime.
Unite, don't divide
You probably have seen others in the industry riding the waves of new digital ideas that are outside of your budget. On the other side, you may have paid way too much for a good idea, only to see the revenues slide. How about this? Leverage your digital reach and your industry knowledge with others to acquire all the best ideas in the most economical way.
Envision an App. Let's say an 'Ask the Doctor App'. Too much to build? Probably. Have a large advertiser who would like to brand it on your devices? Probably.
Enter App Development sharing
- Custom Branding
- Vet Best Ideas in your industry
- Monetize your ideas and capitalize on other's ideas
newZmobile aims to be the one source for all your business needs, whether it be customer relations, internal affairs, I.T. needs, or software solutions. Our staff comes from a variety of backgrounds from all over the technology and business worlds, providing you full coverage when it comes to hardware and software solutions for your growing business. And we know the newspaper industry. We love it and are reinventing it before your eyes.
So, what are you waiting for? Drop us an e-mail at info@newZmobile.com for more information. We look forward to working with you.